Marketing
Created by Counselor Outreach


ID #: 1937

Subject Area: --Choose One--
Grade Level: --Choose One--

Lesson Summary
The purpose of this lesson is to introduce students to the design and layout of a printed advertisement.

Learning Objectives and Computer Functions
This lesson plan uses 0 objectives.

Problem
Problem Nature
Students will be asked to create marketing materials for the t-shirts for the student government fundraiser. In lesson one they identified web sites with market research and the best ways to market t-shirts. Now they will design a print ad using their market research on design, target market, etc...

Notes on Using Data
data can be gathered by internet, text, library, journals, etc... students will be quizzed on various forms of information available and a quick review done on how to use them.
Students will continue to work in their small groups on this project.
Students will save data to their student accounts on the network.

Problem Statement
Today we are going to begin work on designing a print advertisement. In the last lesson you selected one form of advertising that you felt would be most likely to succeed. Now we are going to go over how to create that using research you will gather on marketing techniques. Be sure to be specific on what you want to include in this ad, because the art students will take your information and use it to create an actual brochure, poster, flyer, etc...

Data Manipulation
Instructions
The learner used computers at level

Integration Strategies
beginner

Organization Strategies
students will divide up and conduct research on marketing and layout strategies using all forms of information (Internet, text, libraries, journals).
Students will then meet in their small groups to discuss their findings and vote on the best strategies.
students will compile their findings into a table or spreadsheet and select the most desirable strategies.

Elaboration Strategies
students will create a one - two page writeup of instructions for art students to follow. Students should then test the instructions for clarity by attempting to follow their own directions. Edit and clarify where needed.
STudents should remember that the art students that they will be collaborating with have not taken this business class and may not have the background to understand why certain design elements were chosen.

Results Presentation
Students should create a one - two page report giving instructions for art students on how to create the advertisement. Step by step instructions should be used. Students should provide a checklist for art students to follow to insure all design elements are included.

Final product will be presented with the art students in class in a 10 minute presentation.

Finished work will be presented with the art students who created their project in a 10 minute presentation in class.
Business students should cover their research and findings and reasons for their choices of media.
Art students should cover design elements included, choices of color, placement, etc...
Hard copy of advertisement should be provided in class for review.

Activities
Activities Before Using the Computer
students should have selected their one form of media
students will identify different sources of information
students will create search strings and identify search engines to use